With the orientation to become the region's leading shopping, dining and entertainment "paradise", Thiso Mall Sala is a destination that contributes to complete the dynamic and modern lifestyle at Thu Thiem New Urban Area in particular and Ho Chi Minh City in general.

A multi-experience destination

According to Deloitte Southeast Asia's report on shopping trends of Vietnamese people in the "new normal", the Centennial generation (Gen Z - those who were born in 1997- 2012) accounts for more than 40% of the total global consumers. Quick to follow the global trends, the new generation customers are becoming influencers for the remaining customer groups.

While brick-and-mortar shopping has declined, Deloitte Southeast Asia said, "all-in-one" malls have become frequent destinations for the newgeneration customers. It is not only a safe and clean space but also meets all needs in one place.

In addition, to meet the increasing expectations of consumers, shopping centers also continuously improve their service quality, focusing on enhancing customer experience. Thiso Mall Sala (at No. 10 Mai Chi Tho, Thu Thiem Ward, Thu Duc City, Ho Chi Minh City) has become a city landmark upon its launch in the end of 2022 to welcome waves of shoppers on Christmas, New Year and Lunar New Year.

With the design inspired by the Milky Way, Thiso Mall Sala is built as a new "all-in-one" destination, where people can freely connect and experience shopping, dining and entertainment in modern space. Visitors also have the opportunity to experience a series of high-class utilities and services supported by advanced technology and to join an array of community activities and events in the ecofriendly Sala City.

Spanning 33,000 square meters, Thiso Mall Sala provides 200 retail booths that meet the standards of domestic and international luxury brands. S h o p a h o l i c s can immerse themselves in vibrant colors from big fashion brands such as: Uniqlo, Levi's, Valentino Creations, The Body Shop, Decathlon and more.

Small children can play in playgrounds at Kiwooza Planet, Kids Camp... while their parents can enjoy coffee from Starbucks, Phuc Long or Katinat Saigon. These are also attractive locations for warm family parties or to invite friends or partners to enjoy luxurious cuisine at famous restaurants - Ngõ - Saigon Street Café, Pizza 4P's, Chang Kang Kung, Chilli Thai, etc.

One of the highlights inside the mall is the Emart Sala hypermarket with typical Korean style, modern, youthful and emphasizing convenience. The product display areas have eyecatching decorations, diverse types of goods, meeting the needs of convenient shopping and satisfying the aesthetic values.

In addition, a premier cinema is also under construction, which is expected to open its service from April 2023. The building also dedicates 2,000 square meters for office and 10,000 square meters for luxury convention center, along with other facilities such as spacious parking space for 1,000 cars and 4,000 motorcycles.

Satisfying customers of diverse ages and needs

Thiso Mall Sala is also highly appreciated for its prime location in District 2, in the middle of Sala City with a busy residential community. This is a young, highincome urban area that will create a huge demand for shopping, dining and entertainment in the East of the city. Also, Thiso Mall Sala is entitled to a huge number of potential visitors from the city center in District 1 which can be quickly reached via Thu Thiem 2 Bridge.

With those advantages, Thiso Mall Sala becomes an attractive destination in the region to serve customers of different ages and needs. Since its launch in November 2022, the mall has attracted thousands of visitors and shoppers with scores of promotions from brands every week. Especially, on Christmas and New Year, the mall was over-crowded, as customers came to check out the new location in Ho Chi Minh City.

Visiting the mall on the last days of 2022, Hai My (born in 2k5) said that she and her friends came here mainly to check out the new attractive destination. She was impressed with the giant Beso robot, especially Thiso Mall Sala had all favorite brands for young people. Therefore, she and her friends decided to add this place to the team's list of regular get-together locations.

"On a 5-point scale, we all agreed to rate 5 stars for the mall thanks for its beautiful, modern space as well as high-class and professional service. The location is no different from the city center, as it's only a bridge away from Nguyen Hue Boulevard in District 1. I believe, this will be an outstanding destination that young people like me in the near future", shared Hai My.

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